Friday, July 10, 2009

One For All

Andrea Zittel, A-Z Personal Panel Uniform
Installation view from Andrea Rosen Gallery, 2004

Smock Shop
Artists Claire Fong & Mariana Saldana

The Uniform Project

Artist Andrea Zittel was inspired to create a uniform for herself based on the need for an attractive and versatile garment that would suit her lifestyle working in an art gallery and while in the studio. From there the project expanded into several sustainable fashion experiments with wool and single-strand knitting. Learn more in her exhibition book Andrea Zittel: Critical Space. Zittel then branched out to form the Smock Shop, an artist run enterprise that follows the belief that 'rules make us more creative'. Artists were invited to reinterpret a pattern designed by Zittel which in result, yielded hundreds of unique designs. The project has recently ended due to economic bs, but a documentation of the project is underway. Meanwhile, Zittel's philosophies on sustainable fashion have become contagious. 

In May of this year, Sheena Matheiken launched The Uniform Project, adopting Andrea Zittel's philosophy in a more philanthropic role for the uniform. Matheiken will wear one dress for one year and it is through her creative use of accessories and layering, that playfully reinvents the dress daily (and it's super cute all on its own). The dress was designed by Eliza Starbuck and can be worn both ways, front and back, providing helpful versatility. Donations will go the Akanksha Foundation, which will fund uniforms for children in India. You can support the cause by donating accessories or money. So far she has done a phenomenal job, raising $5,000 in just over 2 months. 

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